What is OBITEL?

What is OBITEL?

In February 25th of 2005, the foundational document of OBITEL, Ibero-American Television Fiction Observatory, was presented in the city of Bogota, with the goal of publishing an annual study of the Ibero-American industry to promote the formation of producers and creative personnel from the television fiction divisions. OBITEL includes eleven countries and eventually plans to expand to other countries from the area. This new monitoring network of the audiovisual Ibero-American space that OBITEL strives to be comprises university scholars and international television researchers.

The observatory’s goal is to encourage the cooperation of specialists and to foster knowledge exchange in order to promote the development of research and training in the production and circulation of programs and in the studies of the reception of programming within the U.S. Latino and Ibero-American audiovisual space.

The Observatory recognized its goals in the context of the VII Ibero-American Summit of Heads of State and Governments (Margarita Island, Venezuela, 1997) for the construction and promotion of Ibero-American audiovisual space.

Ibero-America has an important production output of genres and television formats, in particular in the fictional genre. While perceptions have been reinforced that television is the key media outlet to achieve the long standing dream of regional cultural integration, the need to promote cultural and market diversity represented by national televisions is urgent.

Television fiction is currently a strategic enclave for Ibero-American audiovisual culture given its weight in the television marketplace, as well as its key role in television programming and production. It functions as a vehicle for national and regional images and for elements of cultural recognition.

The Observatory looks to a future of scholars and researchers from the rest of the countries in the region, and it will make a systematic study of the production, transmission, and reception of television fiction nationally, regionally, and internationally. It aspires to nurture institutional research projects in universities and educational and cultural centers as well as in NGOs through the Television Fiction Yearbook, which has the goal of proposing public policies for television. This publication also aims to provide annual information targeting the knowledge of the industry of each country along with consumption trends and populations’ expectations.

The origin of OBITEL is located in the shared interests shown by various television researchers in systematizing the analysis of the television fiction programming offered. It is also interested in the reception of the most representative Ibero-American television products and the preferred objects of cultural consumption in the region. Moreover, it also intends to find elements of analysis that allow for the support of public policy about production, circulation, transmission, and reception education for the strengthening of the Ibero-American audiovisual space and its audiences.

As a research project, OBITEL is located at the assorted academic departments from the universities of each of the national coordinators, and it has established links with the companies in charge of the audience measurements, such as IBOPE in a majority of Latin American countries, Taylor-Nelson Sofres inSpain, Marktest inPortugal, and the Nielsen Company in theUnited States. Since the beginning of its activities is supported by Globo Universidade.

As a forum for analysis and debate, OBITEL has a website, from which access to its works and other observatories and sites of interest for the activities of television observation in different countries and institutions will be possible. The website’s objective is to make OBITEL a place for networking for all who are interested in and worried about Spanish-language television fiction offerings and their audiences within the Ibero-American audiovisual space.

As scenario for knowledge generation, OBITEL looks to function as an epicenter for the apprenticeship of television formats and their analysis and monitoring for researchers, educators, and students of all levels in the local and national scholar systems, for which OBITEL will encourage the formation of networks with different groups and sectors from society and its institutions

As platform for scientific outreach, OBITEL wants to serve as a bridge between the entertainment aspirations of Ibero-American audiences, the culture, the media companies, and the institutions and authorities responsible for them to develop them for the common good, through the design and negotiation of strategies that reinforce the democratic and aesthetic values most suitable for an autochthonous and fair interlocution within a globalized world.


  1. University of São Paulo, Brazil: Maria Immacolata Vassallo de Lopes
  2. University of Guadalajara, Mexico: Guillermo Orozco Gómez
  3. Catholic University of Chile: Pablo Julio
  4. University of Coimbra, Catholic Portuguese University, Portugal: Catarina Duff Burnay
  5. Autonomous University of  Barcelona, Spain: Charo Lacalle
  6. New York University,United States: Juan Piñón
  7. National University of General Sarmiento, University of Buenos Aires, Argentina: Gustavo Aprea and  Monica Kirchheimer
  8. Catholic University of Uruguay: Rosario Sánchez
  9. District University Francisco José de Caldas ,Bogota, Colombia: Boris Bustamante
  10. Central University of Venezuela: Morella Alvarado
  11. CIESPAL, Quito, Ecuador: Alexandra Ayala
  12. Pontifical Catholic University of Peru: James A. Dettleff and Giuliana Cassano



OBITEL YEARBOOK – Summary of the work of all members of OBITEL Network  which is published an annual basis, in Portuguese, Spanish and English.

Anuario 2007 : Culturas y mercados de la ficción televisiva en Latinoamérica. Barcelona: Editorial Gedisa.

Anuário 2008: Mercados globais, histórias nacionais. São Paulo: Editora Globo /Globo Universidade.

Yearbook 2008: Global markets, local stories. São Paulo: Editora Globo /Globo Universidade.

Anuário 2009: A ficção televisiva em países ibero-americanos: narrativas, formatos e publicidade. São Paulo: Editora Globo/Globo Universidade.

Yearbook 2009: Televisión fiction in Ibero-America. Narratives, formats and advertising. São Paulo: Editora Globo/Globo Universidade.

Anuario 2009: La ficción televisiva en Iberoamerica. Narrativas, formatos y publicidad. Madrid/Guadalajara: OETI, Obitel México, Ibope AGE México.

Anuário 2010: Convergências e transmidiação da ficção televisiva. São Paulo: Editora Globo/Globo Universidade.

Anuario 2010: Convergencias y transmediación de la ficción televisiva. São Paulo: Editora Globo/Globo Universidade.

Anuário 2011: Qualidade na ficção televisiva e participação transmidiática das audiências. São Paulo: Editora Globo/Globo Universidade.

Anuario 2011: Calidad de la ficción televisiva y participación transmediática de las audiencias. São Paulo: Editora Globo/Globo Universidade.

Yearbook 2011:  Quality in television fiction and  audiences’ transmedia interactions. São Paulo: Editora Globo/Globo Universidade (online edition)

Anuário 2012: Transnacionalização da ficção televisiva nos países ibero-Americanos. Porto Alegre: Editora Sulina/ Globo Universidade.

Anuario 2012: Transnacionalización de la ficción televisiva en los países iberoamericanos. Porto Alegre: Editora Sulina/ Globo Universidade.

Yearbook 2012: Transnationalization of television fiction in ibero-american coutries. Porto Alegre: Editora Sulina/ Globo Universidade (online edition).

Anuário 2013:  Memória social e ficção televisiva em países ibero-americanos. Porto Alegre: Editora Sulina/ Globo Universidade.

Anuario 2013: Memoria social y ficción televisiva en países iberoamericanos. Porto Alegre: Editora Sulina/ Globo Universidade.

Yearbook 2013: Social memory and television fiction in ibero-american coutries. Porto Alegre: Editora Sulina/ Globo Universidade (online edition).

Anuário 2014: Estratégias de produção transmídia na ficção televisiva. Porto Alegre: Editora Sulina/ Globo Universidade.

Anuario 2014: Estrategias de produccíon transmedia en la ficción televisiva. Porto Alegre: Editora Sulina/ Globo Universidade.

Yearbook 2014: Transmedia Production Strategies in Television Fiction. Porto Alegre: Editora Sulina/ Globo Universidade (online edition).


OBITEL SEMINARS – Analysis of production and reception through the monitoring of television fiction in Iberoamerica

I Seminar: Foundation / University Javeriana, Bogota, February 25-26, 2005

II Seminar:  University of São Paulo, São Paulo, November 1-2, 2005

III Seminar: University of Guadalajara, September 26 – 28, 2007

IV Seminar: Rio de Janeiro, June 19 – 22, 2008

V Seminar:  Rio de Janeiro, August 7- 9, 2010

VI Seminar: Catholic Portuguese University, Lisbon, September 19 -21, 2011

VII Seminar: Rio de Janeiro, August 23-24, 2012

VIII Seminar: Quito, September 17-18, 2013

IX Seminar: São Paulo, August 26-27, 2014



                                                                                                       GENERAL COORDINATION

University of São Paulo – School of Communications and Arts
Center of Studies of Telenovela – CETVN
Av. Lúcio Martins Rodrigues, 443 – Building 22 – Room 17
Cidade Universitaria, São Paulo, SP, 05508-900, Brazil
Tf. +55 (11) 3091 4373. Email: immaco@usp.br

Universidy of Guadalajara –Department of Social Communication Studies
Paseo Poniente 2093, Jardines del Country, Guadalajara, Jalisco, CP.44290, México
Tf. +52 (33) 3121 6880, 3823 7505. Email: gorozco@cencar.udg.mx